List Of 86 Paid Traffic Sources – 2018 Advertisers Guide
** Please click on respective traffic source to read more about them. **
- Facebook Ads
- Twitter Ads
- YouTube Ads
- LinkedIn Ads
- Instagram for Business
- Pinterest Ads
- StumbleUpon Ads
- Reddit Ads
- Tumblr Business
** Please click on respective traffic source to read more about them. **
** Please click on respective traffic source to read more about them. **
** Please click on respective traffic source to read more about them. **
** Please click on respective traffic source to read more about them. **
- Trafficvance
- LeadImpact
- RTX Platform(Former 50onred)
- Selfadvertiser(RevenueHits)
- Rapsio
- AdOnNetwork
- Media Traffic
** Please click on respective traffic source to read more about them. **
- Google Display Network
- BuySellAds
- Adcash
- Clicksor
- AdMedia
- Propeller Ads
- Propel Media
- Yes Advertising
- Infolinks
- Outbrain
- Taboola
- Revcontent
- Gravity
- Nativo
- TripleLift
- Sharethrough
- AdsNative
- Nativo
- Instinctive
- Yahoo Native
- Adblade
- Content.ad
- Zergnet
- Mgid
- Engageya
- Ligatus
- Dianomi
- Perfect Audience
- AdRoll
- ReTargeter
- Matomy
- CBS Interactive
- Conversant (formerly known as ValueClick)
- RhythmOne (formerly known as Burst Media)
- Exponential (formerly known as Tribal Fusion)
- Advertising.com
- Sovrn
- Vibrant Media
- Rocket Fuel
- Exoclick
- TrafficJunky
- TrafficHunt
- Trafficfactory
- Adxpansion
- JuicyAds
- Ero-Advertising
PPC – Pay-Per-Click Advertising Paid Traffic Sources
Google is the leading search engine on the net and acquires the highest volume of search market shares followed by bing, yahoo, ask & aol. All the search engines follow the pay-per-click advertisement model.

*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
Google Adwords: Google adwords is the advertising program which show keyword/query specific advertisement on Google search engine result pages and also on publisher’s websites which is affiliated with Google Adsense.
With over 63% of total search market share, Google Adwords is the most popular advertisement platform online due to immense amount highly targeted traffic. Supported advertising model by Google Adwords are CPC (Cost-per-click), CPM (Cost-per-impression), CPA (Cost-per-action), Re-targeting, Pay per call, Local ads etc.
- Self-Serve: Yes
- Minimum Spend: N/A
- Minimum CPC: $0.01
- AdWords: Sign Up
Google Adwords Tracking Tokens
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Bing Ads: Bing Ads from Microsoft is similar to Google Adwords. Bing now has 1/3rd of total US desktop search volume according to comScore but for rest of the countries the search volume is quite low. Generally, Bing can provide 1/10th of total Google search traffic (worldwide).
Even though the traffic volume is low on Bing Ads but the traffic quality if quite high and cheap as compare to Google Adwords. On top of that Bing Ads is very affiliate friendly.
- Self-Serve: Yes
- Minimum Spend: N/A
- Minimum CPC: $0.05
- Bing Ads: Sign Up
Bing Ads Tracking Tokens
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Yahoo Gemini: Yahoo Gemini allows advertising on Yahoo which has over a billion of visits every month for search, news, email etc. Yahoo Gemini is a self-serving advertising solution and allows advertisers to harness the power of both search & native advertisement from one single interface. Search ads will appear on search results page and native ads will appear on yahoo.com and its networking sites.
- Self-Serve: Yes
- Minimum Spend: $25
- Minimum CPC: $0.05
- Yahoo Gemini: Sign Up
Yahoo Gemini Tracking Tokens
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Baidu: Baidu is the popular Chinese search engine. Global search market share is very less but for china it has a total search market share of over 70%. Perfect advertising solution for Chinese audience.
- Minimum Spend: $2,000/month
- Baidu: Sign Up
Yandex Advertising: Yandex is the largest search engine in Russia and has a search market share of over 50%. It is not a self-serve advertising platform and has huge volume of traffic targeting only Russian audience. So, if you want to promote something on Russian market then Yandex can get you good traffic and it’s fairly cheap.
- Self-Serve: No
- Minimum Spend: Unknown
- Minimum CPC: RUB 300
- Yandex Advertising: Sign Up
7Search: 7Search is an independent & transparent search advertisement network, which shows ads on it own search engines and network sites. It has its own audience and not dependent on other biggies like Google or Bing. CPC for keywords are really cheap and &search is transparent enough to show bidding position and everyone’s bid amount.
- Self-Serve: Yes
- Minimum Spend: N/A
- Minimum CPC: $0.01
- 7search: Sign Up
7Search Tracking Tokens
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Keyword Research Tool
Google Keyword Planner: With this free tool inside your adwords account you can find highly relevant keywords for your campaign. It gives you a clear idea about search volume of each keyword on google search engine, the number of click it receives and its average cost per click.
Bing Keyword Tool: Very similar to the Google keyword planner, but everything here is related to bing and not google.
Long Tail Pro: The best paid keyword research tool. It is a very useful to find high volume keywords and saves lots of time.
Social Media Advertising Paid Traffic Sources
We all know the ever increasing popularity of social networking sites and the sheer amount of traffic they hold. With so many monthly active user’s and huge pool of traffic, social media is booming at the moment. No wonder why the ad spend on social media paid traffic is skyrocketing every year. Analysts predicted that in 2017 ad spends on social media sites worldwide is expected to reach $35.98 billion.

Source: Emarketer.com
The main advantage of paid social media traffic is that advertisers can get advanced targeting options due to the user’s data collected by the social networking sites. It helps in creating brand awareness, getting more exposure with a growing audience and of course generating more revenue. Social media traffic is everything small business needs to grow. Below are the lists of best paid social media traffic source.
Facebook Ads: Facebook is the biggest social network site with over 1.79 billion active users and growing. Facebook ads also known as Facebook for business is the advertising platform of Facebook. Facebook ads really stand out of the rest advertising ad networks because of the huge amount of traffic and advance targeting option. Facebook not only allows targeting audience based on demographics but also on their interests which help is getting better conversions.
Search ad networks like Google & Bing has advance targeting options, but doesn’t allow targeting based on demographics, interests, behavior. That’s what makes Facebook ads unique with laser fine targeting option. Facebook ads don’t only help in getting clicks to website, but also help in branding, exposure, building audience base, helps in getting more installs for mobile apps, boosting fan page post and getting more engagement.
- Self-Serve: Yes
- Minimum Spend: $1-$5-$40(CPM-CPC-CPI)
- Minimum CPC: $0.01
- Facebook Ads: Sign Up
Facebook Tracking Tokens
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Twitter Ads: Twitter is the biggest micro-blogging social platform with over 313 million active users. Twitter ads lets you advertise on twitter with promoted tweets, promoting accounts & promoted trends. Twitter advertisement perfectly suits for getting more engagement to the tweets, getting more clicks to website or app installs, getting more followers & gaining visibility.
Twitter has great traffic quality and it has fine demographic targeting option just like Facebook ads with recent inclusion of keyword targeting which makes it even better.
- Self-Serve: Yes
- Twitter Ads: Sign Up
Youtube Ads: Youtube is the most popular video sharing platform currently owned by Google and has an Alexa rank of 2. So that means it’s the second most visited site on the internet. It is also the second largest search engine.
Youtube lets you advertise on Youtube through Google Adwords account. Advertisement formats for Youtube Ads supported are displays ads, Overlay ads, Skippable & Non-skippable video ads, banner ads and sponsored card. More details about Youtube Ad formatting can be found here.
Youtube has huge amount of traffic and the cost is cheap too. If you are into video marketing and want high quality traffic then Youtube ads should be your best choice.
- Self-Serve: Yes
- Minimum Spend: N/A
- Minimum CPC: $0.01
- YouTube Ads: Sign Up
LinkedIn Ads: LinkedIn is the most popular professional network with over 467 million accounts and among which 106 million are active users. LinkedIn ads have 2 ad formats Sponsored updates and text ads with CPC/CPM bidding model.
Like Facebook and Twitter ads, LinkedIn ads has advance targeting option and allows you to target audience by their job title, industry, profession etc. The only drawback of LinkedIn ads is that they are costly and its minimum CPC is $2, but it works great for B2B marketing.
- Self-Serve: Yes
- Minimum Spend: $10
- Minimum CPC: $2
- LinkedIn Ads: Sign Up
Instagram for Business: As you know Instagram is the most popular photo sharing website and currently owned by Facebook. It now has around 600 million active users. Though it’s not as big as Facebook, but it’s growing rapidly.
Instagram for business lets you advertise on Instagram. Support ad formats are image ads, video ads and carousel ads. You can create Instagram ads from your Facebook account.
- Self-Serve: Yes
- Minimum Spend: $1-$5
- Minimum CPC: $0.01
- Instagram for Business: Sign Up
Pinterest Ads: Pinterest is a social networking site where majority of the users are female. To be very specific pinterest has around 80% female users. Pinterest allows you to advertise with promoted pins. You need a US business account to get started with Pinterest Ads. Pinterest isn’t accepting advertising from any other country.
- Self-Serve: Yes
- Minimum Spend: $1-$5
- Minimum CPC: $0.01
- Pinterest Ads: Sign Up
Stumbleupon Ads: Stumbleupon ads are basically full page website ads. It is just like a native advertising platform which doesn’t require any ad units like banners or text links. It simply means that your webpage is your ad unit.
Stumbleupon ads work on CPV (Cost per view) pricing model and allow you to target your audience by age, gender, interests, location and device. You can also earn free traffic to your webpage through your paid ads, if your content receives thumbs up and shares.
- Self-Serve: Yes
- Minimum Spend: Nil
- Minimum CPV: $0.10
- StumbleUpon Ads: Sign Up
Reddit Ads: Reddit is a popular social news site with over 234 million unique users. It gets around 542 million monthly visitors and 82.54 billion pageviews.
Reddit allows two types of advertising programs self-served and managed. Self-served ads only allows to advertise ‘sponsored headline’ while managed ads allows you to advertise through banner, mobile and video ads. There aren’t any targeting options available except the sub-reddit.
- Self-Serve: Yes
- Minimum Spend: $5
- Minimum CPM: N/A
- Reddit Ads: Sign Up
Tumblr Business: Tumblr is one of the popular micro-blogging platform with over 500 million users, which is currently owned by Yahoo. Yahoo acquired Tumblr for s sum of $1.1 billion in the year 2013. As per the report Tumblr hosts around 334.1 million blogs and gets an average 555 million monthly visitors.
Tumblr lets you advertise through sponsored posts, videos, day & carousel. It’s a perfect fit for brand exposure.
Self-Serve: No
Minimum Spend: Unknown
Minimum CPC: Unknown
Tumblr Business: Sign Up
Mobile Paid Traffic Sources
It’s a mobile era and mobile industry in expanding every year. People love to spend their time on mobile than on computer. Thanks to the smartphones and tables for making life easier with better connectivity. Advertisements also take a huge leap and didn’t miss out the chance to tap into the huge pool of mobile traffic. With mobile advertisement you can show your banner ads, text ads or multi-media video ads through mobile apps or websites. You can also send push notifications from some networks which allow such service.
InMobi: InMobi has a huge inventory and tons of high quality traffic. They have 1.5 billion plus unique mobile device access and receive over 200 billion ad request monthly. They also have over 32000 publisher apps which produce tons of traffic.
InMobi does have different tracking option but don’t have any dynamic tokens for tracking and optimization except the campaign ID and creative ID which is one of its drawbacks. So that means you have to have a very good budget to get InMobi working for you.
- Minimum Deposit: Unknown
- InMobi: Sign Up
AirPush: Airpush is a mobile traffic source which has different ad formats and huge amount of traffic. Supported ad formats by Airpush are abstract banners, abstract banners with video, HD video abstract, banner ads, push ads, icon ads, video ads, appwall ads, dialogue ads, landing page ads, rich-media ads & overlay ads.
One of the best things about AirPush is that they have good volume of traffic and that too at a cheaper price. The only drawback is their slow campaign approval time and lack of faster support. They also provide Good dynamic tracking tokens for proper tracking and optimization.
- Minimum Deposit: $50
- AirPush: Sign Up
AirPush Tracking Tokens
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StartApp: StartApp is a mobile ad network which helps in user acquisition and lead generation though in-app promotion. They have around 1.4 billion active users. Supported ad formats are App Icon, Full Page Ads, InApp Ads, Interstitial & Video. They have CPA, CPC, CPI & CPM pricing model.
StartApp also uses smart targeting for better results in term of advertising. They have a very nice user interface and use all necessary analytics and managing tool.
- Pricing Model: CPC/CPM/CPA/CPI
- Minimum Deposit: $50
- StartApp: Sign Up
StartApp Tracking Tokens
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BuzzCity: Buzzcity is one of the oldest mobile ad networks and its user interface is back dated too. Buzzcity allows banner and text mobile ads with CPC & CPM pricing model. Their traffic volume isn’t that huge and most of their traffic is from Asian and African geos.
Recently Buzzcity has migrated all their adult publishers to Reporo network so that means they won’t have any adult from now onwards. It also lacks good targeting option.
Pricing Model: CPC & CPM
- Minimum CPC: 0.01
- Minimum Deposit: $20
- Buzzcity: Sign Up
BuzzCity Tracking Tokens
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MillennialMedia: MillennialMedia is a mobile display ad network which is currently owned by AOL. It is an RTB network and has most of its traffic coming from US & Canada. Currently they have around 190 million unique US users and 580 million global users.
MillennialMedia is a bit expensive as compared to other RTB networks, but their traffic quality is quite high. They allow CPC and CPM pricing model.
- Self-Serve: Yes
- Pricing Model: CPM & CPC
- Minimum CPC/CPM: $0.01
- Minimum Deposit: NA
- MillennialMedia: Sign Up
MillennialMedia Tracking Tokens
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Go2Mobi: It has a very clean interface and is also a real-time optimization network. Supported Ad formats by Go2Mobi are banner ads, video ads, rich-media ads and mobile native ads. There traffic is also cheaper as compared to other RTB networks.
Go2Mobi allows only CPM pricing model and they have very good targeting options. They also provide good number of dynamic tracking tokens for proper tracking and optimization of campaign.
- Pricing Model: CPM
- Minimum CPM: Unknown
- Minimum Deposit: $100
- Go2Mobi: Sign Up
Go2Mobi Tracking Tokens
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Tapjoy: Tapjoy is a mobile CPI ad network. It’s an incentive app install service intend at helping advertisers grow their install numbers on their apps. Since the install nature is incentive, so the quality is low which leads to certain percentage of apps uninstall.
Tapjoy follows a pay-per install pricing model and you will be charged every time an install and required action is complete. They also allow a feature called ‘Reconnect’ where the user will revisit your app and perform your specified action.
- Pricing Model: PPI
- Minimum Bid: $0.20
- Minimum Deposit: Unknown
- Tapjoy: Sign Up
MobiCow: Mobicow is the mobile ad network, which allows full screen mobile pop up ads and was formed in 2011. They are completely mobile ad network and gets around 100 million plus monthly visitors.
Mobicow also support in-depth targeting by country, city, device, vendor, OS & carriers. They work on CPM pricing model, where the highest bidder gets most of the traffic.
- Pricing Model: CPM
- Minimum Bid: $0.50 (CPM for 1000 impressions)
- Minimum Deposit: $5.00
- Mobicow: Sign Up
MobiCow Tracking Tokens
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Reporo: Reporo is an adult mobile ad network which receives estimated 16 billion impressions every month. They have publishers directly integrated and have a good global reach. Supported ad formats are Adhesion, Banners, Interstitial & PopUnder.
Reporo also allows good targeting options and you can target by Carrier, Day, Device, Geo, IP, Keyword, Language, OS, Remarketing, Site/Zone & Time. They also provide dynamic tracking tokens for proper tracking and optimization.
- Pricing Model: CPM/CPC
- Minimum Bid: NA
- Minimum Deposit: $100.00
- Reporo: Sign Up
Reporo Tracking Tokens
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Leadbolt: Leadbolt is an in-app advertising & user acquisition high performance mobile ad network. They receive around 10 billion ads every month. Supported ad formats are Banners, Interstitial, Native ads, Offerwall & Rewarded Video.
Leadbolt offers good targeting and you can target by Carrier, Category, Channel, Device, Geographical, OS & Time. They also provide good number of dynamic tracking tokens.
- Pricing Model: CPM/CPC/CPI
- Minimum Bid: NA
- Minimum Deposit: $100.00
- Leadbolt: Sign Up
LeadBolt Tracking Tokens
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Pop Under/ Pop Up Paid Traffic Sources
Pop under or pop up is a form of advertisement which opens a full webpage in a new window (either pop up or pop-under) parallel to the website the user is trying to access. This form of advertisement is really annoying for the user as it distracts them from the original content they are trying to access. Pop up/ Pop under advertisement follows pay-per-view advertisement model. You pay each time your webpage is shown on a pop up/pop-under window. Due to its annoying nature visitors are more prone to close it even before the window loads completely (especially for pop up traffic) resulting in low engagement and higher exit rate. Pop up/Pop under is also the cheapest form of advertisement and traffic quality is also low as compared to PPC or social media traffic.
Adcash: Adcash is one of the leading traffic source network and it has many advertising formats. Adcash support Display Ads, Pop-Under Ads, Interstitial Ads, Slide-In Ads, Background Ads, Footer Ads, Video Ads & In-App Ads.
Adcash has sheer amount of traffic from top domains in almost every country which has both desktop and mobile traffic. They also have lots of low-quality traffic. Apart from that Adcash provides good targeting options for proper tracking and optimization.
- Self-Serve: Yes
- Pricing Model: CPM/CPV
- Minimum Spend: Unknown
- Minimum CPM/CPV: NA
- Minimum Deposit: $1000.00
- Adcash: Sign Up
Adcash Tracking Tokens
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Popads: Popads is one of the pop traffic source which has huge amount of traffic in every geos for both mobile and desktop. They also have good amount of low quality traffic like many other pop traffic sources. So it’s always suggested to cut out the low converting variable as soon as possible else they would simply drain your budget.
Popads has fine targeting options with many tracking tokens which help to optimize a campaign to the max ROI. Since there so many variables which can be used for optimization, so most of newbies find it hard to master the traffic source in short span of time and with limited budget. It is also the first choice for affiliates who is just getting started with affiliate marketing.
- Self-Serve: Yes
- Pricing Model: CPV
- Minimum Spend: $2.5
- Minimum CPV: NA
- Minimum Deposit: $10.00
- Popads: Sign Up
Popads Tracking Tokens
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Popcash: Popcash is another pop traffic source similar to Popads. They have tons of traffic and it’s quite cheap. Again its traffic quality is of low standard and most of the traffic comes from adult & torrent sites.
It doesn’t allow such fine targeting like Popads or Adcash and is considered as one of its drawbacks. Popcash allows targeting by country, OS and categories.
- Self-Serve: Yes
- Pricing Model: CPV
- Minimum Spend: $5
- Minimum CPV: NA
- Minimum Deposit: $5.00
- Popcash: Sign Up
Popcash Tracking Tokens
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PropellerAds: PropellerAds is an Ad network based on the U.K. Supported Ad formats are pop-under (huge traffic), banner ads, mobile dialog ads, mobile interstitial ads, video ads and direct links. They have huge inventories and claims to have 400 million pop under impression daily. I have tested their network and I surely can vouch that they have a good amount of pop under traffic.
PropellerAds also have better targeting options. You can only target by location, language, OS, device, connection type, carrier browser etc.
- Self-Serve: Yes
- Fully Managed: Yes
- Pricing Model: CPV
- Minimum Spend: Unknown
- Minimum CPV: NA
- Minimum Deposit: $100 for selver & $1000 for fully managed
- PropellerAds: Sign Up
PropellerAds Tracking Tokens
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WidgetMedia: Widget Media is a pop under network, which has good quality traffic as compared with other pop traffic sources. Supported ad formats are pop under, tab under, interstitial and overlays. The base price is also quite cheap. For example: US traffic starts with $2.10/1000 impressions.
It’s a great network and not quite saturated yet. And the only reason behind it is that the minimum deposit for new accounts is bit steep. They also allow find targeting option and have a very nice user interface.
- Self-Serve: Yes
- Pricing Model: CPV
- Minimum Spend: Unknown
- Minimum CPV: Depends on GEO CPV
- Minimum Deposit: $2000 for new accounts
- WidgetMedia: Sign Up
WidgetMedia Tracking Tokens
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PopUnderTotal: PopUnderTotal is another Pop under traffic source. Advertiser dashboard is pretty simple and well organized. Though they don’t have huge traffic like Popads and Adcash but has enough traffic for scaling campaigns.
You can target your campaign by country, category, browser, OS, keywords and domains but lack other targeting options which you can find on Popads or Adcash. PopUnderTotal supports real time bidding. Another drawback is that they don’t have much tracking token which is a huge problem in tracking and optimizing campaigns. You can use only one tracking token and that is the incoming domain ID = [DOMAINID]
- Self-Serve: Yes
- Pricing Model: CPV
- Minimum Spend: $10
- Minimum CPV: $0.0001
- Minimum Deposit: $100
- PopUnderTotal: Sign Up
Domain Redirect Paid Traffic Sources
Domain redirect traffic is basically the kind of redirect traffic which comes from parked domains. Publishers purchase expired domains which still have traffic through their web presence and sell those traffic to you via any redirect traffic ad network. Domain redirect traffic has a mixture of high and low-quality traffic depending on the quality of the site it is originating and it happens to be very cheap.
ZeroPark: Zeropark is the leading ad network which provides high-quality domain redirect traffic. Apart from domain redirect traffic, Zeropark also has pop up traffic and search traffic. Both domain redirect and pop up traffic is available for mobile and desktop.
Zeropark has tons of traffic and also provide plenty of targeting options for laser targeting. They also support a good amount of dynamic tokens for proper tracking and optimization of campaign.
- Self-Serve: Yes
- Minimum Deposit: $200
- Zeropark: Sign Up
ZeroPark Tracking Tokens
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Tonic: This name “Tonic” must be new to the affiliates. Earlier it was known by the name “DTNX” and they re-branded it to TONIC. Like Zeropark tonic has redirect traffic and are also integrated with Zeropark & Parkingcrew network. Apart from they also provide pop up traffic, email traffic, display traffic & exit traffic.
The only thing that seems to be on the downside is the number of dynamic tracking tokens. Tonic provides just 2 dynamic tracking tokens and they are [sourceid] for domain source tracking and [match] for keyword tracking.
- Self-Serve: Yes
- Minimum Deposit: $100
- Tonic: Sign Up
PPV Paid Traffic Sources
PPV traffic simply means pay per view traffic where the ad networks charge you for every view your site receives. It is similar to pop traffic as your site opens directly in a pop under window, but the traffic is considered as spyware/adware traffic. Ad networks give away free software and internet tools to millions of users and in return they agree to receive advertisements. So that’s the reason it is called spyware/adware traffic and it is completely restricted to desktop only.
The traffic quality is of high standard as compared to pop traffic because advertisers target their audience based on keywords and specific websites related to their niche. This ensures that the traffic is highly targeted. It is quite cheap at the same time and sometimes you can receive views in as low as 1 cent. Below are the lists of networks which provide PPV traffic:
Propel Media(Former TrafficVance)
- Self-Serve: Yes
- Minimum Deposit: $1000
- PropelMedia: Sign Up
LeadImpact
- Self-Serve: Yes
- Minimum Deposit: $1000
- LeadImpact: Sign Up
LeadImpact Tracking Tokens
%KEYWORD% - Bidded keyword that sent the visitor
RTX Platform(Former 50onred)
- Self-Serve: Yes
- Minimum Deposit: $500
- RTX Platform: Sign Up
Selfadvertiser(RevenueHits)
- Self-Serve: Yes
- Minimum Deposit: $100
- Selfadvertiser: Sign Up
Selfadvertiser Tracking Tokens
@@CAMPAIGN-KEYWORD@@ - Keyword Match
@@CLICK-ID@@ - Unique ID of the click/impression
@@SOURCE@@ - Source ID of the the site that displayed your ad
- Self-Serve: Yes
- Minimum Deposit: $1000
- Rapsio: Sign Up
Rapsio Tracking Tokens
[-[BID]-] - Referring bid
[-[DOMAIN]-] - Referring domain
[-[MATCHED]-] - Referring target
- Self-Serve: Yes
- Minimum Deposit: $20
- AdOnNetwork: Sign Up
Adonnetwork Tracking Tokens
PARTNERID - Partner ID that generated the view
${referurl}$ - Referral URL (domain/string) of the view
- Self-Serve: Yes
- Minimum Deposit: $200
- Media Traffic: Sign Up
MediaTraffic Tracking Tokens
target_passthrough - Bidded keyword
Display Advertising Paid Traffic Sources
Display advertising is simply showing your advertisement on specific websites in ad formats like text, image, video, flash & audio. Display advertising follows CPC and CPM pricing model which means you have to pay when anybody clicks on your ad (CPC) or views your ad (CPM).
Display advertisement helps in getting quick exposure and huge traffic in a short span of time. However, the ROI for display advertising is on the lower side as compared to PPC traffic as it depends on several factors like relevancy, nature of business, user experience, landing page, creative (banner, video, flash, audio) etc. But, display advertisement is perfect for branding and big companies use display advertisement for that. Below are the lists of paid display advertisement networks:
Google Display Network
BuySellAds
Clicksor
AdMedia
Yes Advertising
Infolinks
Other networks which support display advertising are mentioned earlier.
Native Advertising Paid Traffic Sources
Native Advertising is the hottest buzz in the industry and it’s gaining its popularity very rapidly. Native advertising is basically a mixture of image and text ads and looks like editorial content on the website where it is placed. Native advertising ad networks follow CPC pricing model.
In other words, native advertising is simply content distribution and aims at generating instant traffic. Below are the lists of native advertising networks:
Outbrain
Taboola
Revcontent
Gravity
Nativo
TripleLift
Sharethrough
AdsNative
Nativo
Instinctive
Yahoo Native
Adblade
Content.ad
Zergnet
Mgid
Engageya
Ligatus
Dianomi
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Retargeting Advertising Paid Traffic Sources
Retargeting is the form of advertising where you target users who have visited your site earlier but didn’t take action. This is a very effective form of advertisement because it has a very high ROI. Research shows that less than 5% of the visitors who visit the site for the first time actually convert into customers. So retargeting the rest increases signup and sales.
Major advertising platform such as Google, Bing, Facebook etc. allows retargeting. There are also independent networks which allow retargeting advertising. They are mentioned below:
AdRoll
ReTargeter
Perfect Audience
Media Buying
Media buying is the form of online advertisement where you advertisement on the publisher’s website at a large scale. Generally there are 2 kind of pricing model which is followed in media buying and they are CPM or a fixed monthly price. These sites follow real-time bidding (RTB).
Here are the lists of networks for media buying:
Matomy
Conversant (formerly known as ValueClick)
CBS Interactive
RhythmOne (formerly known as Burst Media)
Advertising.com
Exponential (formerly known as Tribal Fusion)
Vibrant Media
Rocket Fuel
Sovrn
Excel Spreadsheet For Tracking & Optimizing CPM Campaigns
Adult Traffic Sources
The name says it all. Most advertising networks don’t allow promoting offers adult or explicit in nature. But these ad networks allow all sort of adult offers as the traffic itself is adult in nature. The traffic comes from all the tube sites or image sites which have adult & explicit content.
Variety of offers works pretty well on adult traffic such as dating, adult toys, cams, antivirus etc. Most of the networks allow ad formats like banner, pop up/pop under and they follow CPC/CPM/CPV pricing model. Below are the lists of adult traffic sources and they are classified according to their traffic quality.
Tier 1: (Highest Quality Traffic)
- Minimum Deposit: $200
- Exoclick: Sign Up
Exoclick Tracking Tokens
[wpsm_comparison_table id="24" class="hover-col1 "]
- Minimum Deposit: $25
- TrafficJunky: Sign Up
TrafficJunky Tracking Tokens
[wpsm_comparison_table id="25" class="hover-col1 "]
- Minimum Deposit: $50
- TraficHunt: Sign Up
TrafficHunt Tracking Tokens
[wpsm_comparison_table id="26" class="hover-col1 "]
- Minimum Deposit: $500
- Trafficfactory: Sign Up
Trafficfactory Tracking Tokens
[wpsm_comparison_table id="27" class="hover-col1 "]
Tier 2: (Medium to low quality traffic)
Adxpansion
JuicyAds
Ero-Advertising
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Final Thoughts
There are so many traffic sources listed here. I personally haven’t tested all of them, but I use traffic sources, according to my needs. I use some to scale up my profitable campaigns. Likewise, you don’t have to test all of them. Just use the one which fits your requirement and your budget.
Paid traffic is very effective and can bring you a huge return of investment (ROI) if you do it the right way. You need to track your advertising campaign all the time and optimize it based on the data you receive from your ad network. If you fail in doing that then you would end up losing advertising money. The key to making profit with paid traffic is proper strategy, tracking everything and optimizing ad campaign to its best.
It has been a very long post and if I have missed something then do let me know. Would love to hear your opinion in the comment box below.
~ To your success. 🙂
6 Comments
V. Mayank - Try My Solutions
Very good article and above comments informative content about other publishers but you should also check TRY MY SOLUTIONS for highest payout with quality traffic from one of the top affiliate ad network.
Ralpheal
Wow amazing post buddy! Going to join your newsletter☺
Derrick BISANUKURI
So helpful post,thank you!
Youness
Nothing to say but Really great article thank you so much
Wahid
Can you give some free method CPA
gagandeep singh
wow what a brilliant detailed guide on traffic sources. thanks so much